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ucin1179260145.pdf (5.29 MB)
ETD Abstract Container
Abstract Header
MARKETING SUSTAINABILITY
Author Info
Correa, Vanessa K
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179260145
Abstract Details
Year and Degree
2007, MDes, University of Cincinnati, Design, Architecture, Art and Planning : Design.
Abstract
Thinking and acting sustainably is not new - nor are the calls to heed sustainability’s lessons - but if the recent and increasing scramble to jump on the sustainability bandwagon is any indication of things to come, then the future may a sustainable one after all. Marketing Sustainability has been conceived as a look at both the theoretical and historical underpinnings of sustainability, alongside an analysis of contemporary representations of and discourses on the topic. This thesis considers a few exemplary models of representing and motivating sustainability in a diverse array of cultural contexts and examines where representations of sustainability might go in order to ensure sustainability’s continued impact on current cultural conditions. As it has become one of the preeminent challenges of our era - logistically and ethically - the author hopes to have contributed to what will be a successful paradigm shift.
Committee
Dr. J.A. Chewning (Advisor)
Pages
91 p.
Keywords
Sustainability
;
marketing
;
eco
;
green
;
design
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Refworks
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Citations
Correa, V. K. (2007).
MARKETING SUSTAINABILITY
[Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179260145
APA Style (7th edition)
Correa, Vanessa.
MARKETING SUSTAINABILITY.
2007. University of Cincinnati, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179260145.
MLA Style (8th edition)
Correa, Vanessa. "MARKETING SUSTAINABILITY." Master's thesis, University of Cincinnati, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179260145
Chicago Manual of Style (17th edition)
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Document number:
ucin1179260145
Download Count:
1,185
Copyright Info
© 2007, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.