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Modeling Riverboat Casino Customer Behavior in the Cincinnati Market

James, Ryan Douglas

Abstract Details

2007, MA, University of Cincinnati, Arts and Sciences : Geography.
The use of casino based development as an economic development tool has experienced a growing popularity since the mid¬1990s. With more and more states authorizing casino gaming, the importance of understanding casino customer behavior becomes an issue of great relevance, as a casino needs to have customers to be profitable, and being able to draw customers from other political jurisdictions in what allows a casino to provide the benefits of basic sector employment. Even with the growing importance of this issue, the existing literature on this topic has been quite scarce. To remedy this issue, this paper examines the nature of casino customer behavior, and determines that a gravity model based analysis is an appropriate method for modeling gaming consumer behavior. Using the Cincinnati, OH market as a study area, regressive and Huff models are used to analyze gaming consumer behavior. With travel time and casino size proving to be the most significant factors influencing casino customer behavior, the results indicate that a Huff Model proves quite adept at modeling gaming consumer behavior, with the regressive approach proving less so.
Dr. Lin Liu (Advisor)
35 p.

Recommended Citations

Citations

  • James, R. D. (2007). Modeling Riverboat Casino Customer Behavior in the Cincinnati Market [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1186079482

    APA Style (7th edition)

  • James, Ryan. Modeling Riverboat Casino Customer Behavior in the Cincinnati Market. 2007. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1186079482.

    MLA Style (8th edition)

  • James, Ryan. "Modeling Riverboat Casino Customer Behavior in the Cincinnati Market." Master's thesis, University of Cincinnati, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1186079482

    Chicago Manual of Style (17th edition)