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Korean Commercial Architecture: An Alternative Narrative of Modern Architecture

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2008, MS ARCH, University of Cincinnati, Design, Architecture, Art and Planning : Architecture.
This study examines the heterogeneous modernity of South Korea as evinced in the phenomenon of 'Korean Commercial Architecture', that has been a crucial part of everyday life since the 20th century. Regardless of its popularity as the medium for modernization, small-scale commercial buildings have been strongly criticized by architectural historians in the country because of their distracting exterior form full of multiple signboards. Moreover, the subject was neglected in the discourses of architecture which prefer disciplined architectural designs to the rest of the ordinary buildings comprised of undisciplined commercial decorations. Against the conventional perspective, this study argues Korean commercial architecture not only reveals the fragmentary, transient, and ephemeral modernity of South Korea, but becomes the emancipatory moments of the repressed collective in the public realm. Korean commercial architecture thus shows an alternative narrative of modern architecture which mediates the relationship between everyday life and modernity.
Nnamdi Elleh (Committee Chair)
Patrick Snadon (Committee Member)
Kimberly Paice (Committee Member)
370 p.

Recommended Citations

Citations

  • Paek, S.-H. (2008). Korean Commercial Architecture: An Alternative Narrative of Modern Architecture [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1218735985

    APA Style (7th edition)

  • Paek, Seung-Han. Korean Commercial Architecture: An Alternative Narrative of Modern Architecture. 2008. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1218735985.

    MLA Style (8th edition)

  • Paek, Seung-Han. "Korean Commercial Architecture: An Alternative Narrative of Modern Architecture." Master's thesis, University of Cincinnati, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1218735985

    Chicago Manual of Style (17th edition)