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Design Research and Research Design: Application of Quantitative Methodology to the Design Process

Wise, Ruth E.
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1219093105

Abstract Details

2008, MDes, University of Cincinnati, Design, Architecture, Art and Planning : Design.
Design research is defined more by qualitative than quantitative methodology. A design research literature review reveals a dearth of examples related to the use of the scientific method and quantitative methodology. Qualitative and quantitative studies are complementary and necessary to the growth and validation of a field of study. Over-reliance on qualitative research approaches to the exclusion of quantitative approaches undermines the importance and legitimacy of the design profession. The purpose of my thesis is to explore the use of quantitative methodology in the design process by conducting an experimental research study. The pilot study employs a quantitative approach to evaluating the effectiveness of a graphic design process as applied to a computer-based, interactive program for the communication and understanding of medication risk information by patients and the effects of health literacy and numeracy. The results of the study illustrate that the application of quantitative methodology to testing visual and information design formats shows promise in contributing useful information to the design decision-making process. The primary implication of incorporating quantitative methodologies into design research and practice is an educational one. My research shows quantitative methodology has an important and appropriate place in design research, education and practice though it is currently underutilized.
Peter Embi, MD (Committee Chair)
Mike Zender, MFA (Committee Member)
Mark Eckman, MD (Committee Member)
80 p.
Design
design research; quantitative methodology; graphic design; visual communication; risk communication

Recommended Citations

Citations

  • Wise, R. E. (2008). Design Research and Research Design: Application of Quantitative Methodology to the Design Process [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1219093105

    APA Style (7th edition)

  • Wise, Ruth. Design Research and Research Design: Application of Quantitative Methodology to the Design Process. 2008. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1219093105.

    MLA Style (8th edition)

  • Wise, Ruth. "Design Research and Research Design: Application of Quantitative Methodology to the Design Process." Master's thesis, University of Cincinnati, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1219093105

    Chicago Manual of Style (17th edition)

ucin1219093105
11,804
© 2008, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.