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Mobilization and Youth Political Engagement: An analysis of mobilization efforts utilizing political ads aimed at youth during the 2000 and 2004 fall presidential election campaigns

Biroschak, Bart A.

Abstract Details

2010, PhD, University of Cincinnati, Arts and Sciences : Political Science.
Despite historically low turnout rates youth showed up in the 2004 presidential election at a rate 13 percent higher than in the 2000 presidential election. This study explores the factors related to the increase in turnout specifically in terms of mobilization in the form of political ads through a comparison of political ads sponsored by candidates, parties and interest groups in 2000 and 2004 presidential elections. The findings indicate that in the 2004 presidential election youth issues were given greater attention than in 2000. This increase in activity towards youth issues was associated with an increase in youth interest in the election and thus an increase in youth turnout.
Barbara Bardes, PhD (Committee Chair)
Stephen Mockabee, PhD (Committee Member)
Michael Margolis, PhD (Committee Member)
180 p.

Recommended Citations

Citations

  • Biroschak, B. A. (2010). Mobilization and Youth Political Engagement: An analysis of mobilization efforts utilizing political ads aimed at youth during the 2000 and 2004 fall presidential election campaigns [Doctoral dissertation, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275654992

    APA Style (7th edition)

  • Biroschak, Bart. Mobilization and Youth Political Engagement: An analysis of mobilization efforts utilizing political ads aimed at youth during the 2000 and 2004 fall presidential election campaigns. 2010. University of Cincinnati, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275654992.

    MLA Style (8th edition)

  • Biroschak, Bart. "Mobilization and Youth Political Engagement: An analysis of mobilization efforts utilizing political ads aimed at youth during the 2000 and 2004 fall presidential election campaigns." Doctoral dissertation, University of Cincinnati, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275654992

    Chicago Manual of Style (17th edition)