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Visual Communication Design for Human Differences and Needs: Visual Intelligence and Mood

Mejia Ramirez, German Mauricio
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1277124546

Abstract Details

2010, MDes, University of Cincinnati, Design, Architecture, Art and Planning : Design.
Current challenges in visual communication design demand an understanding beyond the semantic and semiotic elements of visual language. Today, interaction between humans and visual information is a relevant issue because of the complexity of information and artificial systems that create difficult human use. This implies that design needs a deeper understanding of how human differences and needs affect the performance of visual communication design in interaction. Contemporary approaches such as universal design or human-centered design intend to provide designers with methods and tools to improve interaction between design objects and human beings. Often, the design principles of these approaches try to cover broad human requirements, but not particular human differences and needs relevant to communication. This thesis is an exploratory research that studies visual intelligence and mood as two of the major hypothesized human differences for visual communication design. Qualitative and quantitative evidence shows that visual intelligence predicts adequate interaction patterns and qualitative observations of mood states indicate that high tense arousal and anger/ frustration states negatively affect the interaction with visual information. In addition, data suggest that mood change might be negatively associated with interaction experience, showing that mood effects have the potential to be used as a measurement of interaction design quality. Limitations and implications of these findings are discussed for further design research.
Paul Zender, MFA (Committee Chair)
Renee Seward (Committee Member)
Gerald Matthews, PhD (Committee Member)
59 p.
Design
visual communication design; graphic design; human-centered design; individual differences; visual intelligence; mood

Recommended Citations

Citations

  • Mejia Ramirez, G. M. (2010). Visual Communication Design for Human Differences and Needs: Visual Intelligence and Mood [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1277124546

    APA Style (7th edition)

  • Mejia Ramirez, German. Visual Communication Design for Human Differences and Needs: Visual Intelligence and Mood. 2010. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1277124546.

    MLA Style (8th edition)

  • Mejia Ramirez, German. "Visual Communication Design for Human Differences and Needs: Visual Intelligence and Mood." Master's thesis, University of Cincinnati, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1277124546

    Chicago Manual of Style (17th edition)

ucin1277124546
662
© 2010, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.