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ETD Abstract Container

Abstract Header

Meaningful Differentiation: Manifesting Context in Architecture as a Strategy in the Experience Economy

Mills, Ryan M.
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1305892600

Abstract Details

2011, MARCH, University of Cincinnati, Design, Architecture, Art and Planning: Architecture.
While architecture has almost always been viewed as an asset, its explicit value tends to be difficult to measure.Various studies by Venturi and Scott Brown identified what can be termed as “consumer vernacular”, where many gestures in the built environment are intentional measures to entice visitors, therefore, deriving economic benefits from their design. Architecture can therefore be seen as an important vehicle contributing to the economic health of not simply its owner but also its neighborhood and region by creating an experience desirable to potential users. Whether it has been to respond to modernism, to evoke consumption or to inform the user, Architecture has a long history of appropriating and communicating a project’s context, known as regionalism, and through the use of a language derived from the theory of linguistic structuralists, architecture finds a vocabulary and establishes a framework for signifying culture, identity and narrative. Using semiology as a tool to impart meaning as an strategy to both differentiate an experience as a product and elevate the modern aesthetic of the mid-19th century stadium, this thesis will suggest a design for a new stadium development in Minneapolis, MN, that explicitly expresses a unique and profound contextural identity intended to add value through meaning, setting the experience apart from other entertainment destinations.
George Bible, MCiv.Eng (Committee Chair)
Aarati Kanekar, PhD (Committee Chair)
53 p.
Architecture

Recommended Citations

Citations

  • Mills, R. M. (2011). Meaningful Differentiation: Manifesting Context in Architecture as a Strategy in the Experience Economy [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1305892600

    APA Style (7th edition)

  • Mills, Ryan. Meaningful Differentiation: Manifesting Context in Architecture as a Strategy in the Experience Economy. 2011. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1305892600.

    MLA Style (8th edition)

  • Mills, Ryan. "Meaningful Differentiation: Manifesting Context in Architecture as a Strategy in the Experience Economy." Master's thesis, University of Cincinnati, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1305892600

    Chicago Manual of Style (17th edition)

ucin1305892600
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© 2011, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.