The purpose of this thesis is to develop a comprehensive trend analysis process.
As trend grows in importance, learning how to forecast upcoming trends has become an important skill for all designers.
The problem is even though there are quite a few books discussing trend forecasting methods and trend analysis processes, beginners still have difficulty choosing the appropriate method. Different scholars focus on various parts of the procedure, which creates diverse forecasting methods. All these facts may confuse new learners and companies. A guideline is needed for selection of the appropriate trend forecasting method for designers.