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Promoting traditional values in design-driven innovation in Chinese business strategies

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2011, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Innovation refers to incremental, radical changes in thinking, products and processes. Innovation, important to business, economics and technology, is extensively studied because it leads to an increase in companies’ organic revenue growth and their bottom lines. Although the importance of design driven innovation is acknowledged in the United States, the value of design in innovation is underestimated internationally, especially in a developing country like China. That is why it is essential to understand how design could drive innovation in a different cultural context. The purpose of this thesis is to raise an awareness of how design driven innovation could be used as an important innovation strategy to help Chinese companies gain sustainable benefits. To achieve this goal, the relationships among innovation, design driven innovation and the traditional values based in Chinese culture are illustrated and a successful design driven innovative Chinese Cosmetic Company is employed as case study in this thesis. As a conclusion, this thesis identifies a unique element, Chinese traditional values, that could be used as one of key elements to achieving successful innovation for Chinese companies. This research is not only significant for showing the possibilities for Chinese businesses to achieve innovation, but also for suggesting possible strategies for international companies dealing with emerging markets issues.
Craig Vogel, MD (Committee Chair)
Steven Doehler, , (Committee Member)
76 p.

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Citations

  • Li, J. (2011). Promoting traditional values in design-driven innovation in Chinese business strategies [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1314114515

    APA Style (7th edition)

  • Li, Jingxi. Promoting traditional values in design-driven innovation in Chinese business strategies. 2011. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1314114515.

    MLA Style (8th edition)

  • Li, Jingxi. "Promoting traditional values in design-driven innovation in Chinese business strategies." Master's thesis, University of Cincinnati, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1314114515

    Chicago Manual of Style (17th edition)