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ETD Abstract Container

Abstract Header

Make it Mine, Technology's affordance for self-expression

Mankosa, Marcey A.
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337085167

Abstract Details

2012, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Personal electronic media devices have evolved from being purposed-based articles into objects of projection; they are now existential embodiments of self. Today, for Generation Y, significance is not found solely in an object's design but rather in the malleability the platform affords. The purpose of design has shifted from aesthetics and performance to self-structured e-media platforms. This is driven primarily by each individual's need for personal possessions to reflect one's self. Aesthetics and performance are a given in today's narcissistic lifestyle. The proliferation of personalized electronic devices among Generation Y has pushed e-media to where product value has been supplanted by personal need and the desire to 'make it mine.' This thesis examines the changes in need and desire for personal possessions. By analyzing Generation Y's communicative evolution and emotional relationships towards malleable e-platforms we begin to understand Gen Y's desire for unrestricted information. These platforms have become a kind of Harry Potter-esque 'Horcrux' -- fragmented pieces of ourselves left in personal electronic media we use today. This is our new reality, our new 'self.'
Henry Hildebrandt, MArch (Committee Chair)
Steven Doehler (Committee Member)
53 p.
Design
Generation Y; Technium; Platform; E-media; Customization; Electronic media;

Recommended Citations

Citations

  • Mankosa, M. A. (2012). Make it Mine, Technology's affordance for self-expression [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337085167

    APA Style (7th edition)

  • Mankosa, Marcey. Make it Mine, Technology's affordance for self-expression. 2012. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337085167.

    MLA Style (8th edition)

  • Mankosa, Marcey. "Make it Mine, Technology's affordance for self-expression." Master's thesis, University of Cincinnati, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337085167

    Chicago Manual of Style (17th edition)

ucin1337085167
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© 2012, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.