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ucin1337950286.pdf (4.31 MB)
ETD Abstract Container
Abstract Header
Consuming Apple: Conformity through Rebellion and Design
Author Info
Botkins, Gabriel M.
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337950286
Abstract Details
Year and Degree
2012, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Abstract
Apple Inc. is one of the world’s most celebrated brands and has built a loyal customer base through its award winning advertisements and product design. This paper examines key advertising campaigns and the propaganda techniques that have established Apple’s image and the image of its consumers as a rebellious and creative lot who are changing the world for the better. In stark contrast to its well-cultivated image, Apple employs the use of Planned Obsolescence and walled city building in its product design to help ensure continuing financial growth at the cost of the environment and those charged with manufacturing their goods. When thoroughly examined, Apple is more akin to the destructive, totalitarians that they claim to be rescuing the world from.
Committee
Tony Kawanari, MA ID (Committee Chair)
Gilbert C. Born, MCP BS (Committee Member)
J Chewning, PhD (Committee Member)
Pages
38 p.
Subject Headings
Design
Keywords
Apple Inc.
;
Planned Obsolescence
;
Propaganda
;
Designed Obsolescence
;
Advertising
;
;
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Citations
Botkins, G. M. (2012).
Consuming Apple: Conformity through Rebellion and Design
[Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337950286
APA Style (7th edition)
Botkins, Gabriel.
Consuming Apple: Conformity through Rebellion and Design.
2012. University of Cincinnati, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337950286.
MLA Style (8th edition)
Botkins, Gabriel. "Consuming Apple: Conformity through Rebellion and Design." Master's thesis, University of Cincinnati, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1337950286
Chicago Manual of Style (17th edition)
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Document number:
ucin1337950286
Download Count:
2,282
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.