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"Without Thought" Philosophy of Design Applied to Product Design

Xu, Peizhong
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1378113030

Abstract Details

2013, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
"Designers often want to make something special, something that really grabs people's attention. However I realized that when we actually use these products, whether or not they are special is not that important" - This was said in the Dwell Magazine Online interview of Naoto Fukasawa, one of the best-known Japanese industrial designers[1]. Due to this reason, he decided to develop a philosophy, named "Without Thought" Philosophy of Design, which is a translation of the Japanese phrase æè­ "¿¿¿¿¿¿¿¿¿¿". "¿¿" (ishiki) means conscious and deliberate thought. "¿¿ ¿¿¿¿" (nakushiteiru) refers to getting rid of or "losing". "¿¿" (koudou) has the meaning of the action or activity. Therefore, Fukasawa's philosophy is one that attempts to remove conscious and deliberate thought from people's everyday interactions with products – making a more direct and transparent interactive interface. This philosophy is about "finding ideas in people's spontaneous behavior and realizing these ideas in design" [2]. Not having to think more about how to use a product could allow people to achieve their goals unconsciously, which makes the usage of a product easier and smoother. This philosophy can greatly improve the relationship between users and products. However, in order to apply the "Without Thought" Philosophy of Design to product design, the design process should be different from a traditional design process. Therefore for this project, a methodology was developed specifically for such a design philosophy, based on a case study, so that the final model could help other designers to better understand the philosophy and use it in the future.
Peter Chamberlain, M.F.A., M.Phil. (Committee Chair)
Tony Kawanari, M.A., I.D. (Committee Member)
42 p.
Design
Without Thought Philosophy of Design; Product Design; Spontaneous Behavior; Behavior Observation

Recommended Citations

Citations

  • Xu, P. (2013). "Without Thought" Philosophy of Design Applied to Product Design [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1378113030

    APA Style (7th edition)

  • Xu, Peizhong. "Without Thought" Philosophy of Design Applied to Product Design. 2013. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1378113030.

    MLA Style (8th edition)

  • Xu, Peizhong. ""Without Thought" Philosophy of Design Applied to Product Design." Master's thesis, University of Cincinnati, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1378113030

    Chicago Manual of Style (17th edition)

ucin1378113030
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© 2013, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.