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ETD Abstract Container

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Case Study of Perception with Motion Graphic Music Video: The Relationship between Narrative & Representation

Liu, Yi
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1407410136

Abstract Details

2014, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Motion graphics in music videos play a crucial role in musical expression; they are a way to visualize music and to help the audience understand it. Some music videos are very narrative and representational, some music videos are not. Despite this variation, it is difficult to determine the kind of visualization that could help the audience understand the meaning of music while appealing to their emotional involvement. This problem forces designers to take risks. This thesis will review and discuss how the relationship between Narrative and Representational aspects of a music video affects the viewer’s understanding and intellectual and emotional involvement in the content. In motion graphic music videos, the artist works with varying degrees of representation and narrative. Even though a strong representational narrative approach is expected to provide the highest level of comprehension and emotional involvement, a less representational approach with a higher degree of narrative actually increases the viewer’s emotional involvement.
Yoshiko Burke, M.F.A. (Committee Chair)
Benjamin Meyer, M.F.A. (Committee Member)
53 p.
Design
Narrative; Representation; Music video; Understanding; Emotional Involvement; motion graphic

Recommended Citations

Citations

  • Liu, Y. (2014). Case Study of Perception with Motion Graphic Music Video: The Relationship between Narrative & Representation [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1407410136

    APA Style (7th edition)

  • Liu, Yi. Case Study of Perception with Motion Graphic Music Video: The Relationship between Narrative & Representation. 2014. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1407410136.

    MLA Style (8th edition)

  • Liu, Yi. "Case Study of Perception with Motion Graphic Music Video: The Relationship between Narrative & Representation." Master's thesis, University of Cincinnati, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1407410136

    Chicago Manual of Style (17th edition)

ucin1407410136
722
© 2014, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.