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19857.pdf (4.49 MB)
ETD Abstract Container
Abstract Header
Understanding the Emerging Trend in the Craft Beverage Market
Author Info
Fitzgerald, Patrick
ORCID® Identifier
http://orcid.org/0000-0003-0115-926X
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606
Abstract Details
Year and Degree
2016, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Abstract
The purpose of this thesis is to provide an overview of branding principles and the maker movement. These two subjects are important in the analysis of Rhinegeist and Coffee Emporium, which are two local Cincinnati Brands. The analysis of these two local companies will be compared to their similar national brands of Budweiser and Starbucks. The analysis will look into the companies; history, philosophy, and design elements and how they relate back to the principles discussed in the branding overview and maker movement. The conclusion will be a guideline that any coffee or craft brewery looking to start a business should follow.
Committee
Craig Vogel, M.I.D. (Committee Chair)
Dennis Puhalla, Ph.D. (Committee Member)
Pages
53 p.
Subject Headings
Design
Keywords
Branding
;
Maker Movement
;
Rhinegeist
;
Craft Brewery
;
Coffee
;
Coffee Emporium
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Citations
Fitzgerald, P. (2016).
Understanding the Emerging Trend in the Craft Beverage Market
[Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606
APA Style (7th edition)
Fitzgerald, Patrick.
Understanding the Emerging Trend in the Craft Beverage Market.
2016. University of Cincinnati, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606.
MLA Style (8th edition)
Fitzgerald, Patrick. "Understanding the Emerging Trend in the Craft Beverage Market." Master's thesis, University of Cincinnati, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1459439606
Chicago Manual of Style (17th edition)
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Document number:
ucin1459439606
Download Count:
745
Copyright Info
© 2016, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.