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Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis

Elmore, Branden D
http://orcid.org/0000-0002-9108-7206
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1463130471

Abstract Details

2016, MA, University of Cincinnati, Arts and Sciences: Communication.
This study examines how a university’s leadership at a predominantly White institution (PWI) responds to campus racial crisis, and how that response is framed to support organizational systems and norms while resisting structural change. On July 19, 2015, Sam Dubose, a Black male, was murdered by a White University of Cincinnati (UC) police officer at point-blank range. Dubose’s death has left many Black students, faculty and staff questioning university leadership and their responses. This study attempts to understand the responses from UC leadership and the broader campus community in regard to the shooting. Themes were then generated through analyzing administrative leadership’s responses. This was all done by conducting a critical discourse analysis using available public discourse. Using situational crisis communication theory, the study serves as an analysis of the strategic communication enacted by university administrative leadership in response to campus racial crises. It was revealed that in addition to rethinking the institution’s crisis prevention plan to include key elements of community engagement, administrative responses should also seek to restore “peacefulness and calmness” and consider adding “reengineering” and “recruitment” as response strategies that can be enacted in lieu of already proposed SCCT strategies.
Ronald Jackson, Ph.D. (Committee Chair)
Omotayo Banjo, Ph.D. (Committee Member)
Littisha Bates, Ph.D. (Committee Member)
102 p.
Educational Leadership
Crisis Communication; Crisis; Higher Education; PWI; Leadership; Situational Crisis Communication Theory

Recommended Citations

Citations

  • Elmore, B. D. (2016). Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1463130471

    APA Style (7th edition)

  • Elmore, Branden. Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis. 2016. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1463130471.

    MLA Style (8th edition)

  • Elmore, Branden. "Using Situational Crisis Communication Theory to Interrogate a PWIs Response to a Campus Racial Crisis." Master's thesis, University of Cincinnati, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1463130471

    Chicago Manual of Style (17th edition)

ucin1463130471
857
© 2016, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.