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Skin Tone, Age, and Body Image Representation in Health and Beauty Advertisements in Women’s Health Magazines

Collier-Green, Janae'
http://rave.ohiolink.edu/etdc/view?acc_num=ucin149580113856066

Abstract Details

2017, PhD, University of Cincinnati, Education, Criminal Justice, and Human Services: Health Education.
Study One Abstract Understanding how women’s magazines portray skin tones and age of women in health advertisements is needed to understand how print media may be contributing to perceptions of skin tone representation and age. Moreover, magazines are a common source of health information for women (Warner & Proccacino, 2003); and unlike electronic media, readers have the opportunity to linger over and return to advertisements in print media. For study one, three highly circulated magazines targeting females’ health within the United States were examined over a two-year period (2015-2016). The three women’s health magazines selected for this study were: Shape, Women’s Health, and Self. The author and an undergraduate research assistant coded advertisements (beauty and health advertisements) and magazine covers independently. The findings of this study suggest lighter skin tones and younger ages were valued or used within women’s health magazines. The exclusion of persons with darker skin tones and older aged characters may be associated with consideration of these groups as “out-groups” (Forehand & Deshpande, 2002). Further research, reviewing a broader range of years, is needed to replicate study findings. Moreover, research with advertisers and magazine editors is needed to determine why women with darker skin tones and older females are not represented in health magazine advertisements and cover pages. Study Two Abstract
Laura Nabors, Ph.D. (Committee Chair)
Rebecca Vidourek, Ph.D. (Committee Member)
Bradley Wilson, Ph.D. (Committee Member)
73 p.
Health Education
Health and Beauty Advertisements; Darker Skin Tones; Women Health Magazines; Lighter Skin Tones; Age; Body Shapes

Recommended Citations

Citations

  • Collier-Green, J. (2017). Skin Tone, Age, and Body Image Representation in Health and Beauty Advertisements in Women’s Health Magazines [Doctoral dissertation, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin149580113856066

    APA Style (7th edition)

  • Collier-Green, Janae'. Skin Tone, Age, and Body Image Representation in Health and Beauty Advertisements in Women’s Health Magazines. 2017. University of Cincinnati, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin149580113856066.

    MLA Style (8th edition)

  • Collier-Green, Janae'. "Skin Tone, Age, and Body Image Representation in Health and Beauty Advertisements in Women’s Health Magazines." Doctoral dissertation, University of Cincinnati, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin149580113856066

    Chicago Manual of Style (17th edition)

ucin149580113856066
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This open access ETD is published by University of Cincinnati and OhioLINK.