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ETD Abstract Container

Abstract Header

A Digital Platform for Small Businesses to Catch Up with the Trend of Omnichannel Retailing

Zhong, Shuting
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505125797376574

Abstract Details

2017, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
This thesis proposes to deal with the problem small businesses have of following the retail omnichannel trend by providing them with a digital platform. Omnichannel retailing means creating a seamless shopping experience by integrating online and offline retail channels. The type of small business in this thesis particularly refers to clothing and clothing accessories stores that have one physical location and a store website. I conducted primary research to find out which omnichannel features would be effective to small businesses. Based on the results, I selected the top five omnichannel features for my digital platform. They are “Buy online, pickup in store,” “Online live chat button to contact sales assistant,” “Buy in store, ship to home/other locations,” “In store access to product information online” and “Back in stock email.” Then based on multichannel service provided by an existing commerce service named Shopify, I developed my omnichannel platform for small businesses.
Craig Vogel, M.I.D. (Committee Chair)
Steven Doehler, M.A. (Committee Member)
Dianne Hardin, M.S. M.Des. (Committee Member)
Gerald Michaud, M.A. (Committee Member)
78 p.
Design
omnichannel retailing; small business; digital platform; Shopify

Recommended Citations

Citations

  • Zhong, S. (2017). A Digital Platform for Small Businesses to Catch Up with the Trend of Omnichannel Retailing [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505125797376574

    APA Style (7th edition)

  • Zhong, Shuting. A Digital Platform for Small Businesses to Catch Up with the Trend of Omnichannel Retailing. 2017. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505125797376574.

    MLA Style (8th edition)

  • Zhong, Shuting. "A Digital Platform for Small Businesses to Catch Up with the Trend of Omnichannel Retailing." Master's thesis, University of Cincinnati, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1505125797376574

    Chicago Manual of Style (17th edition)

ucin1505125797376574
788
© 2017, some rights reserved.Creative Commons License A Digital Platform for Small Businesses to Catch Up with the Trend of Omnichannel Retailing by Shuting Zhong is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Cincinnati and OhioLINK.