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ETD Abstract Container

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Understanding User Behaviors of Creative Practice on Short Video Sharing Platforms – A Case Study of TikTok and Bilibili

Zhou, Qiyang
http://orcid.org/0000-0003-3739-8449
http://rave.ohiolink.edu/etdc/view?acc_num=ucin155421202112545

Abstract Details

2019, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
Ranging from a few seconds to a few minutes, short videos have become a popular form of learning and sharing creative skills such as drawing, photography, and crafting. Short videos in social media platforms are reshaping the experience of learning creative skills by providing visually rich instructional materials and communication features to question and comment on those materials. These functions and features of a video platform can impact a user's learning experience, and this aspect has been under-investigated. This study is motivated to investigate user behaviors in short video sharing platforms and identify any gap between user expectations and behaviors afforded by those platforms for creative practice. This study focused on analyzing TikTok (i.e., a short video platform) and Bilibili (i.e., a video sharing platform), specifically 1) their information architecture and user interfaces, 2) viewers' comments on selected drawing skill sharing videos in both platforms (which resulted in four themes of viewer activities and three types of viewer attitudes in practicing and learning creative skills), and 3) selected TikTok users’ online activities and expectations for creative practice based on profiles and in-depth interview. The multi-dimensional data about user behaviors and expectations are synthesized into five different personas, leading to the discussion of design recommendations to support creative practice in short video sharing platforms.
Heekyoung Jung, Ph.D. (Committee Chair)
Matthew Wizinsky, M.F.A. (Committee Member)
124 p.
Design
Short video platform; User studies; Creative practice; Social media; User experience design; Knowledge sharing

Recommended Citations

Citations

  • Zhou, Q. (2019). Understanding User Behaviors of Creative Practice on Short Video Sharing Platforms – A Case Study of TikTok and Bilibili [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin155421202112545

    APA Style (7th edition)

  • Zhou, Qiyang. Understanding User Behaviors of Creative Practice on Short Video Sharing Platforms – A Case Study of TikTok and Bilibili. 2019. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin155421202112545.

    MLA Style (8th edition)

  • Zhou, Qiyang. "Understanding User Behaviors of Creative Practice on Short Video Sharing Platforms – A Case Study of TikTok and Bilibili." Master's thesis, University of Cincinnati, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin155421202112545

    Chicago Manual of Style (17th edition)

ucin155421202112545
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© 2019, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.