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Mobility on Campus: an Exploratory Study of Bird Scooters at the University of Cincinnati

Jia, Dongxue
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1562673050236982

Abstract Details

2019, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
The latest report from the United Nations indicates that more than two-thirds of the world population is projected to live in urban areas by 2050. (UN, 2018) One of the results of rapid growth urbanization is increased pressure on traffic systems. Although cities have been continually developing better public transportation systems, the First-Last-Mile challenge is still preventing people from a seamless transportation route for their daily commute. The year of 2018 has witnessed a tremendous up spring of different kinds of micro-mobility solutions to address the First-Last-Mile challenge. The Bird electric scooter is the first of its kind of shared dockless scooter service to land in Cincinnati, Ohio in early July. It has attracted the attention from both the City of Cincinnati and the University of Cincinnati for its widespread popularity as well as its unanticipated consequences, for instance, lousy parking choices and rider injuries, etc. This thesis is aimed at understanding the student's transportation experience within an urban university context and how the Bird scooters are fitting into the existing transportation ecosystem. A case study consisted of primary and secondary research has been conducted among University of Cincinnati (UC) students from October 2018 to April 2019 to demonstrate the challenges of the use of Bird scooters at UC: too expensive to become a daily commute tool, unsafe without clear instructions, and low accessibility to be a reliable transportation service. By co-creating with student groups, a new "UC Bird" proposal with secondary design concepts has been developed to address these challenges in order to promote a win-win collaboration between Bird company and the University of Cincinnati.
Craig Vogel, M.I.D. (Committee Chair)
Juan Antonio Islas Munoz, M.A. (Committee Member)
Claudia Rebola, Ph.D. (Committee Member)
80 p.
Design
Bird Scooter; Micro-Mobility; Mobility on Campus; First-Last-Mile Gap; Transportation; Service Design

Recommended Citations

Citations

  • Jia, D. (2019). Mobility on Campus: an Exploratory Study of Bird Scooters at the University of Cincinnati [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1562673050236982

    APA Style (7th edition)

  • Jia, Dongxue. Mobility on Campus: an Exploratory Study of Bird Scooters at the University of Cincinnati. 2019. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1562673050236982.

    MLA Style (8th edition)

  • Jia, Dongxue. "Mobility on Campus: an Exploratory Study of Bird Scooters at the University of Cincinnati." Master's thesis, University of Cincinnati, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1562673050236982

    Chicago Manual of Style (17th edition)

ucin1562673050236982
239
© 2019, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.