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Extending IT Identity to Social Behavior and Identity Change: Evidence from Wearable Fitness-IT Use

Sundrup, Rui Zhang
http://orcid.org/0000-0002-2899-6976
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1563874381277118

Abstract Details

2019, PhD, University of Cincinnati, Business: Business Administration.
Existing theories of information technology (IT) use focus on utilitarian benefits to a user but seldom capture the complex socio-emotional relationships people have with IT. Understanding how, why, and when technology users create particular identification with technology use has been critical as technology has gradually become a part of people’s identity. This research examines the complex way people relate to IT by exploring how IT can be incorporated into an individual’s identity. I extend a conceptual framework from IT identity (ITID) theory to explore the complex relationships people have with IT in a dynamic, social environment. This study also explores how ITID changes over time. The research questions are: What are the social implications of ITID? How does user experience influence ITID identity change over time? To answer these research questions, I conduct two studies. The first is a cross-sectional survey to develop, test, and validate a contextualized model of ITID for investigating how users’ self-identification with a specific IT category—wearable fitness IT—influences their social behaviors. The second study is a longitudinal field study to test how ITID changes over time. The second study also draws on the identity change literature to understand how ITID changes as a result of IT use and a feedback effect of social behaviors on user experience. This research provides theoretical contributions to the ITID literature by exploring the social implication of ITID. This study also has significant implications for user identity change, as well as long-term relationships between IT and users. In practice, the findings are expected to help bring more compelling wearable fitness IT products to market and ultimately enhance users’ well-being.
Craig Froehle, Ph.D. (Committee Chair)
Jaime Windeler, Ph.D. (Committee Chair)
Michelle Carter, PhD (Committee Member)
Heather Vough, Ph.D. (Committee Member)
Business Administration; Information Science; Information Technology
IT Identity; Identity Change; Wearable; FitnessIT; Word of Mouth; IT Characteristics

Recommended Citations

Citations

  • Sundrup, R. Z. (2019). Extending IT Identity to Social Behavior and Identity Change: Evidence from Wearable Fitness-IT Use [Doctoral dissertation, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1563874381277118

    APA Style (7th edition)

  • Sundrup, Rui. Extending IT Identity to Social Behavior and Identity Change: Evidence from Wearable Fitness-IT Use. 2019. University of Cincinnati, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1563874381277118.

    MLA Style (8th edition)

  • Sundrup, Rui. "Extending IT Identity to Social Behavior and Identity Change: Evidence from Wearable Fitness-IT Use." Doctoral dissertation, University of Cincinnati, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1563874381277118

    Chicago Manual of Style (17th edition)

ucin1563874381277118
322
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This open access ETD is published by University of Cincinnati and OhioLINK.