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ETD Abstract Container

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Achievement-Based Sentimental Value as a Catalyst for Heirloom Gift Giving

Grossman, Daniel M
http://orcid.org/0000-0003-0996-6760
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1583247115503432

Abstract Details

2020, PhD, University of Cincinnati, Business: Business Administration.
Heirlooms are often created out of objects laden with sentimental value. This research asks whether specific subtypes of sentimental value are stronger catalysts for heirloom creation than others. We find that objects associated with achievements are perceived to be more suitable as heirlooms than those associated with enjoyment, even when controlling for the overall positivity of the association. Process evidence suggests this happens because heirloom creators (i.e., givers) have a primary motive to inspire their offspring to strive for accomplishments in their own right. In this regard, such heirlooms appear to be less about creators ensuring their personal achievement legacies are never forgotten, but more about creators leveraging their achievements to motivate the creation of larger, collective legacies by their families by those in following generations. Such findings have implications for both firms wishing to extend the life of the objects they produce and heirloom recipients who may stronger connect with the underlying intentions of the original possessing ancestors.
Frank Kardes, Ph.D. (Committee Chair)
Ryan Rahinel, Ph.D. (Committee Chair)
Chung-Yiu Peter Chiu, Ph.D. (Committee Member)
Joshua Clarkson, Ph.D. (Committee Member)
52 p.
Marketing
heirlooms; sentimental value; gift giving; achievement; family values; heirloom

Recommended Citations

Citations

  • Grossman, D. M. (2020). Achievement-Based Sentimental Value as a Catalyst for Heirloom Gift Giving [Doctoral dissertation, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1583247115503432

    APA Style (7th edition)

  • Grossman, Daniel. Achievement-Based Sentimental Value as a Catalyst for Heirloom Gift Giving. 2020. University of Cincinnati, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1583247115503432.

    MLA Style (8th edition)

  • Grossman, Daniel. "Achievement-Based Sentimental Value as a Catalyst for Heirloom Gift Giving." Doctoral dissertation, University of Cincinnati, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1583247115503432

    Chicago Manual of Style (17th edition)

ucin1583247115503432
201
© 2020, some rights reserved.Creative Commons License Achievement-Based Sentimental Value as a Catalyst for Heirloom Gift Giving by Daniel M Grossman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Cincinnati and OhioLINK.