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ETD Abstract Container

Abstract Header

Networking Communications for a Collective Retailing District of Small Scale Brick-And-Mortar Stores

Rong, Sike
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171660317983

Abstract Details

2020, MDES, University of Cincinnati, Design, Architecture, Art and Planning: Design.
"Retail community" has been defined as curated shopping experiences that build relationships with "an engaged customer base" (Creating Community, n.d.) beyond mere product purchases and transactions. To cultivate local communities by facilitating dialogue amongst shopkeepers and shoppers, and by networking retail community assets, this thesis project explores design opportunities for formulating a communication platform in a retailing district of small scale brick-and-mortar stores. The design intervention taps into the shopper's journey, examines the needs and desires of small-scale retailers, and proposes a digitally-enhanced retail community (Chung, 2000) that engages, interacts with, and brings together individual shopping experiences into a network of collective communications, narratives, and information to promote social interactions and physical engagement in the district.
Matthew Wizinsky, M.F.A. (Committee Chair)
Heekyoung Jung, Ph.D. (Committee Member)
104 p.
Design
Platform Design; Retail Community; Customer Journey; Experience Design

Recommended Citations

Citations

  • Rong, S. (2020). Networking Communications for a Collective Retailing District of Small Scale Brick-And-Mortar Stores [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171660317983

    APA Style (7th edition)

  • Rong, Sike. Networking Communications for a Collective Retailing District of Small Scale Brick-And-Mortar Stores. 2020. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171660317983.

    MLA Style (8th edition)

  • Rong, Sike. "Networking Communications for a Collective Retailing District of Small Scale Brick-And-Mortar Stores." Master's thesis, University of Cincinnati, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171660317983

    Chicago Manual of Style (17th edition)

ucin1593171660317983
146
© 2020, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.