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The Effect of Color on Organizational Attraction

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2016, Master of Arts (M.A.), Xavier University, Psychology.
The current study aimed to examine the effect of office color on organizational attraction focusing on general company attractiveness, job pursuit intentions, and company prestige. A total of 210 participants were asked to imagine they were applying to a company and were asked to gauge their organizational attraction using a scale. Participants were randomly assigned to one of three stimulus images (Kwallek et al., 1996). The images were a plain office space with one of three colors: blue, red, or white. It was hypothesized that the color blue would result in the highest ratings of organizational attraction, followed by the color white, with red resulting in the lowest ratings. Results showed that there was no significant effect of the color of an office space on organizational attraction. Although research suggests that the color blue tends to be a liked color, whereas the color red tends to be a disliked color that can provoke anxiety and arousal, the current findings suggest that color may not influence organizational attraction. However, future research should investigate other colors as well as more shades of colors to determine if differences may exist among variations in colors. Future research should also examine the effects of subtle color differences, use actual applicants, and utilize real organizations.
Dalia Diab, Ph.D. (Committee Chair)
Morrie Mullins, Ph.D. (Committee Member)
Mark Nagy, Ph.D. (Committee Member)

Recommended Citations

Citations

  • Keith, K. (2016). The Effect of Color on Organizational Attraction [Master's thesis, Xavier University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1468915053

    APA Style (7th edition)

  • Keith, Kayla. The Effect of Color on Organizational Attraction. 2016. Xavier University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=xavier1468915053.

    MLA Style (8th edition)

  • Keith, Kayla. "The Effect of Color on Organizational Attraction." Master's thesis, Xavier University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1468915053

    Chicago Manual of Style (17th edition)