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Effects of Online Company Review Valence and Quality on Organizational Attraction

Cooper, Ashley Elizabeth
http://orcid.org/0000-0002-1869-5985
http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473197449

Abstract Details

2016, Master of Arts (M.A.), Xavier University, Psychology.
This study examined the effects of quality (spelling errors vs. no spelling errors) and valence (positive vs. negative) of an online job review on organizational attraction. One hundred and sixty-one participants were told to imagine they were searching for a job and were then randomly assigned to read one of four online job reviews, which were formatted similar to reviews posted on Glassdoor.com. Overall, results indicated that participants who viewed an online job review with no spelling errors rated their organizational attraction more aligned with the valence of the review than the participants who viewed an online job review with spelling errors. In other words, participants who viewed positive reviews with no spelling errors rated their organizational attraction higher than participants who viewed positive reviews that included spelling errors. Similar results were found for the negative review, with the exception of company prestige. Hence, participants who viewed the negative review with no spelling errors rated the company’s attractiveness and their job pursuit intentions lower than participants who viewed the negative review that had spelling errors. As expected, individuals perceived online job reviews of higher quality (i.e., without spelling errors) as more credible than reviews of lower quality (i.e., with spelling errors). Overall, the current findings suggest that organizations will appear attractive to potential applicants if current or former employees write positive, high-quality reviews about the company.
Dalia Diab, Ph.D. (Committee Chair)
Morrie Mullins, Ph.D. (Committee Member)
Mark Nagy, Ph.D. (Committee Member)
76 p.
Psychology
online company reviews; valence of review; quality of review; Glassdoor; organizational attraction; spelling error

Recommended Citations

Citations

  • Cooper, A. E. (2016). Effects of Online Company Review Valence and Quality on Organizational Attraction [Master's thesis, Xavier University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473197449

    APA Style (7th edition)

  • Cooper, Ashley. Effects of Online Company Review Valence and Quality on Organizational Attraction. 2016. Xavier University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473197449.

    MLA Style (8th edition)

  • Cooper, Ashley. "Effects of Online Company Review Valence and Quality on Organizational Attraction." Master's thesis, Xavier University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473197449

    Chicago Manual of Style (17th edition)

xavier1473197449
192
© 2016, all rights reserved.
This open access ETD is published by Xavier University Psychology and OhioLINK.