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Kara Colley Final Thesis Document.pdf (347.62 KB)

ETD Abstract Container

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The Effect of Company Information Source on Organizational Attraction

Colley, Kara
http://rave.ohiolink.edu/etdc/view?acc_num=xavier147385501987839

Abstract Details

2016, Master of Arts (M.A.), Xavier University, Psychology.
The purpose of the current study was to examine how information received through Glassdoor reviews posted by current employees may affect organizational attraction in comparison to two traditional information sources: word-of-mouth and company-dependent sources. A total of 159 participants were presented with a scenario stating that they were considering applying for a full-time position with a particular organization. Then, they were randomly assigned to receive information about the company from one of three sources: Glassdoor, word-of-mouth, or employee testimonial. It was hypothesized that participants who received their information through Glassdoor reviews would report significantly higher levels of organizational attractiveness and job pursuit intentions than participants who received their information through word-of-mouth, which was delivered by a career counselor, or employee testimonials. However, findings revealed no significant differences on organizational attraction among the three conditions. These results suggest that information received from a Glassdoor review posted by a current anonymous employee does not lead to significantly higher levels of organizational attractiveness or job pursuit intentions than information received through word-of-mouth or employee testimonial. Exploratory analyses were conducted on source credibility, and revealed that participants did not perceive significant differences in the level of expertise of the three sources, but they did find the career counselor to be a significantly more trustworthy source than the Glassdoor reviewer. Future research should examine how negative Glassdoor reviews may influence organizational attraction, as well as how alternative information sources, such as former employee reviews on Glassdoor.com, may affect source credibility and organizational attraction.
Dalia Diab, Ph.D. (Committee Chair)
Morell Mullins, Ph.D. (Committee Member)
Eric Barrett, M.A. (Committee Member)
67 p.
Psychology
Glassdoor; organizational attraction; source credibility; word-of-mouth; employee testimonials

Recommended Citations

Citations

  • Colley, K. (2016). The Effect of Company Information Source on Organizational Attraction [Master's thesis, Xavier University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=xavier147385501987839

    APA Style (7th edition)

  • Colley, Kara. The Effect of Company Information Source on Organizational Attraction. 2016. Xavier University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=xavier147385501987839.

    MLA Style (8th edition)

  • Colley, Kara. "The Effect of Company Information Source on Organizational Attraction." Master's thesis, Xavier University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=xavier147385501987839

    Chicago Manual of Style (17th edition)

xavier147385501987839
283
© 2016, all rights reserved.
This open access ETD is published by Xavier University Psychology and OhioLINK.