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Effects of Organization Personality and Type of Industry on Organizational Attraction

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2019, Master of Arts (M.A.), Xavier University, Psychology.
The current study examined the effects of an organization’s personality and industry on its levels of organizational attraction (i.e., general company attractiveness, job pursuit intentions, and prestige). Participants were randomly assigned to either the healthcare or financial services industry and were asked to read descriptions of five organizations portraying different personality traits in the following order: Innovativeness, Dominance, Boy Scout, Thrift, and Style. Participants indicated their levels of organizational attraction for each organization, as well as which company they would choose if offered a job from all five organizations. Findings illustrated a significant main effect of organization personality on each of the three dimensions of organizational attraction, such that the organization portraying the Boy Scout trait had significantly higher levels of general company attractiveness, job pursuit intentions, and prestige than the other four traits. On the other hand, the Thrift trait resulted in the lowest levels of organizational attraction. It was also found that, if offered a job at all five organizations, the proportion of participants who selected the Boy Scout organization was significantly higher than the proportion of participants who selected any of the other four organizations. Lastly, there was not a significant interaction between organization personality and industry on organizational attraction, indicating a certain consistency of the most attractive and least attractive traits (i.e., Boy Scout and Thrift, respectively). These findings suggest that organizations should be aware of the personality they portray to potential applicants because of its significant influence on organizational attraction and subsequent applicant decision making.
Dalia Diab, Ph.D. (Advisor)
Morrie Mullins, Ph.D. (Committee Member)
Mark Nagy, Ph.D. (Committee Member)
72 p.

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Citations

  • Charron, A. (2019). Effects of Organization Personality and Type of Industry on Organizational Attraction [Master's thesis, Xavier University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=xavier155170269211922

    APA Style (7th edition)

  • Charron, Avery. Effects of Organization Personality and Type of Industry on Organizational Attraction . 2019. Xavier University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=xavier155170269211922.

    MLA Style (8th edition)

  • Charron, Avery. "Effects of Organization Personality and Type of Industry on Organizational Attraction ." Master's thesis, Xavier University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=xavier155170269211922

    Chicago Manual of Style (17th edition)