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Examining Political Persuasion and Gender Communication Between Heterosexual Spouses

Shortreed, Catena F
http://rave.ohiolink.edu/etdc/view?acc_num=ysu1637678161355604

Abstract Details

2021, Master of Arts in Professional Communication, Youngstown State University, Department of Communicaton.
This qualitative study examined political communication between marital partners through the perspectives of both male and female heterosexual spouses and whether political discussion and political persuasion was impacted by respondent gender roles. The study collected data from 21 adult participants who identified as heterosexual, married, and cisgender female or male. The study’s research questions explored the respective roles of both spouses in political discussion and political persuasion, in addition to exploring factors that prompt political communication between spouses. I collected data to analyze and respond to the study’s research questions through online questionnaires shared on social media. Theory-driven qualitative content analysis was used to create a coding system of concepts from three theories: social judgement theory, relational framing theory, and dyadic power theory. Study findings indicate that male and female participants identified similarities and differences regarding how they perceived their own roles and roles of their spouses in both political discussions and political persuasion, and that the primary factor that prompts political communication between spouses is “news.” This study contributes to a gap in communication literature regarding the role of persuasive political communication in heterosexual spousal relationships and provides opportunities for researchers to better understand each heterosexual spouse’s perspective regarding political communication.
Adam Earnheardt, PhD (Advisor)
Thomas Flynn, PhD (Committee Member)
Bruce Keillor, PhD (Committee Member)
131 p.
Communication; Gender; Personal Relationships; Political Science
Heterosexual marriage; Spousal relationships; Persuasive communication; Political communication; Gender roles; Social judgement theory; Relational framing theory; Dyadic power theory

Recommended Citations

Citations

  • Shortreed, C. F. (2021). Examining Political Persuasion and Gender Communication Between Heterosexual Spouses [Master's thesis, Youngstown State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1637678161355604

    APA Style (7th edition)

  • Shortreed, Catena. Examining Political Persuasion and Gender Communication Between Heterosexual Spouses. 2021. Youngstown State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ysu1637678161355604.

    MLA Style (8th edition)

  • Shortreed, Catena. "Examining Political Persuasion and Gender Communication Between Heterosexual Spouses." Master's thesis, Youngstown State University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ysu1637678161355604

    Chicago Manual of Style (17th edition)

ysu1637678161355604
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This open access ETD is published by Youngstown State University and OhioLINK.