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Dillon ETD Final Dissertation.pdf (2.14 MB)

ETD Abstract Container

Abstract Header

Toward a Better Understanding of Social Enterprises: A Critical Ethnography of a TOMS Campus Club

Dillon, Jeanette M
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1491320558214315

Abstract Details

2017, Doctor of Philosophy (Ph.D.), Bowling Green State University, Media and Communication.
This dissertation explores the lived experiences of Millennials organizing around a social enterprise. It details critical ethnographic methods that include 12 in-depth interviews, and participation and observation for nearly three years of a TOMS shoe company campus club in Northwest Ohio. Visual analysis, political economy, and audience engagement add to a cultural studies perspective that frames this study. Grounded theory principles inform analyses and reveal that the organizing efforts of these particular Millennials involve three processes: living precarity, living affect, and making a local place from a global space. The processes intersect continually yet are distinguishable by various themes that influence a Millennial organizing experience. Laboring as an entrepreneur, laboring in servant leadership, doing charity, and defining needy, work throughout and within club communication in ways that affect members’ meaning-making about the club and the TOMS corporation. This research helps define the Millennial experience with one social enterprise in an effort to better understand Millennials and social enterprises in general.
Radhika Gajjala, PhD (Advisor)
Barbara Bergstrom, PhD (Other)
Alberto Gonzalez, PhD (Committee Member)
Kate Magsamen-Conrad, PhD (Committee Member)
186 p.
Communication
Social Enterprise; TOMS; Millennials; Critical Ethnography; Critical; Cultural Studies; Precarity; Affect; Placemaking; Political Economy; Immaterial Labor

Recommended Citations

Citations

  • Dillon, J. M. (2017). Toward a Better Understanding of Social Enterprises: A Critical Ethnography of a TOMS Campus Club [Doctoral dissertation, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1491320558214315

    APA Style (7th edition)

  • Dillon, Jeanette. Toward a Better Understanding of Social Enterprises: A Critical Ethnography of a TOMS Campus Club. 2017. Bowling Green State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1491320558214315.

    MLA Style (8th edition)

  • Dillon, Jeanette. "Toward a Better Understanding of Social Enterprises: A Critical Ethnography of a TOMS Campus Club." Doctoral dissertation, Bowling Green State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1491320558214315

    Chicago Manual of Style (17th edition)

bgsu1491320558214315
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© 2017, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.