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The Impact of Website Navigational Usability Characteristics On User Frustration and Performance Metrics

Jones, Aaron A.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339618564

Abstract Details

2012, Master of Science (MS), Ohio University, Industrial and Systems Engineering (Engineering and Technology).
The purpose of this study was to relate user frustration and performance to specific website usability characteristics. In this study, three mock websites were designed to test the affects of eight website navigational usability characteristics. Thirty participants were recruited and asked to navigate through the websites. Participant performance time and navigational clicks were recorded, while participants noted their overall frustration levels, task interest, and frustration level felt towards the eight navigational characteristics. Nonparametric statistics were used to establish a difference between website performance, correlation analyses were used to determine relationships between variables, and regression analyses were used to determine the predictive capabilities of the navigational characteristics. In this experiment, it was concluded that the amount of scrolling and participant’s ability to establish a relation to the homepage contributed strongly to user frustration experienced, usability characteristics were stronger predictors of performance metrics than the effects of goal commitment and task interest, and user frustration levels may predict a person leaving a website after 130 seconds.
Diana Schwerha, PhD (Advisor)
Dale Masel, PhD (Committee Member)
Gary Weckman, PhD (Committee Member)
Raymond Frost, PhD (Committee Member)
99 p.
Industrial Engineering
usability; navigational characteristics; website; frustration; goal commitment; motivation; internet; performance metrics; pilot study

Recommended Citations

Citations

  • Jones, A. A. (2012). The Impact of Website Navigational Usability Characteristics On User Frustration and Performance Metrics [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339618564

    APA Style (7th edition)

  • Jones, Aaron. The Impact of Website Navigational Usability Characteristics On User Frustration and Performance Metrics. 2012. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339618564.

    MLA Style (8th edition)

  • Jones, Aaron. "The Impact of Website Navigational Usability Characteristics On User Frustration and Performance Metrics." Master's thesis, Ohio University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339618564

    Chicago Manual of Style (17th edition)

ohiou1339618564
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© 2012, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.