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The Impact of the Magazine Representations of Women on Young Female Audiences’ Career Interests

Gong, Yuan
http://rave.ohiolink.edu/etdc/view?acc_num=osu1306867572

Abstract Details

2011, Master of Arts, Ohio State University, Communication.
This study examined how the prolonged exposure to representations of women in mainstream magazines influenced young female audiences’ career interests. Based on Social Cognitive Theory, it was hypothesized that the exposure to the stereotypical magazine portrayals of women in conventional social roles led to the reinforcement of gender-typed career interests among female audience whereas those who were exposed to the counter-stereotypical images of women in professional roles led to the formation of non-gender-typed career interests. In addition, participants’ self-efficacy for career achievement and perceived similarity to the magazine portrayals were also taken into account as the essential moderators. The prolonged exposure experiment among female college students partially supported the hypotheses. The alternative theoretical explanation and the methodological limitations of the research were then discussed.
Silvia Knobloch-Westerwick (Advisor)
Axel Westerwick (Committee Member)
114 p.
Communication
Magazine Representations of Women; Career Interests; Prolonged Exposure; Self-Efficacy; Perceived Similarity to Magazine Portrayals

Recommended Citations

Citations

  • Gong, Y. (2011). The Impact of the Magazine Representations of Women on Young Female Audiences’ Career Interests [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306867572

    APA Style (7th edition)

  • Gong, Yuan. The Impact of the Magazine Representations of Women on Young Female Audiences’ Career Interests. 2011. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1306867572.

    MLA Style (8th edition)

  • Gong, Yuan. "The Impact of the Magazine Representations of Women on Young Female Audiences’ Career Interests." Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306867572

    Chicago Manual of Style (17th edition)

osu1306867572
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© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.
Release 3.2.12