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Media Use and Willingness to Engage in Activism Against Sexual Harassment: An Application of the Societal Risk Reduction Motivation Model

Adams, Dinah
http://rave.ohiolink.edu/etdc/view?acc_num=osu152396610424015

Abstract Details

2018, Master of Arts, Ohio State University, Communication.
This paper seeks to examine the relationship between media selection and use, societal risk perceptions, and actions taken to reduce societal risks. Through the lens of the Societal Risk Reduction Motivation Model (SRRM), the introduction of social media use as a predictor of societal risk perceptions is examined. A cross-sectional survey of 277 women sought to examine the influence of both mass media and social media use, cognitive and emotional involvement, and efficacy beliefs on perceptions of and behavioral responses to the issue of sexual harassment. Furthermore, the relationship between online and offline societal risk reduction actions is examined in the context of the social movement #MeToo. Findings and implications for future research are discussed.
Hyunyi Cho (Advisor)
Siyue Li (Committee Member)
96 p.
Communication
activism; risk; societal risk; social media; mass media

Recommended Citations

Citations

  • Adams, D. (2018). Media Use and Willingness to Engage in Activism Against Sexual Harassment: An Application of the Societal Risk Reduction Motivation Model [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu152396610424015

    APA Style (7th edition)

  • Adams, Dinah. Media Use and Willingness to Engage in Activism Against Sexual Harassment: An Application of the Societal Risk Reduction Motivation Model. 2018. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu152396610424015.

    MLA Style (8th edition)

  • Adams, Dinah. "Media Use and Willingness to Engage in Activism Against Sexual Harassment: An Application of the Societal Risk Reduction Motivation Model." Master's thesis, Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu152396610424015

    Chicago Manual of Style (17th edition)

osu152396610424015
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This open access ETD is published by The Ohio State University and OhioLINK.