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For Profit or for What? A Comparative Case Study on Film Programming Strategies in Nonprofit and For-profit Movie Theaters

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2018, Master of Arts, Ohio State University, Arts Policy and Administration.
This case study explores the similarities and differences in film programming strategies for commercial movie theaters and nonprofit movie theaters. Movie theater attendance in the US film market has been declining since the beginning of the 21st century, and the number of movie theaters is also going down. Competition inside traditional film exhibition industry and outside from alternative streams are getting severe. The study adapted Margaret Wyszormirski’s Triple- Bottom Line for arts policy to a triple-bottom-line for film programming, pointing out the three key bottom lines of film programming as content choice, audience development, and financial management. Two movie theaters near OSU main campus area, Gateway Film Center (nonprofit) and AMC Lennox Town Center 24 (for-profit), are compared in these three aspects. This study shows and analyzes their film programming strategies, and their film programmers’ thoughts and rules in making film programming decisions.
Margaret Wyszomirski (Advisor)
Shoshanah Goldberg-miller (Committee Member)
111 p.

Recommended Citations

Citations

  • Guo, K. (2018). For Profit or for What? A Comparative Case Study on Film Programming Strategies in Nonprofit and For-profit Movie Theaters [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1534506758595266

    APA Style (7th edition)

  • Guo, Kuo. For Profit or for What? A Comparative Case Study on Film Programming Strategies in Nonprofit and For-profit Movie Theaters. 2018. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1534506758595266.

    MLA Style (8th edition)

  • Guo, Kuo. "For Profit or for What? A Comparative Case Study on Film Programming Strategies in Nonprofit and For-profit Movie Theaters." Master's thesis, Ohio State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=osu1534506758595266

    Chicago Manual of Style (17th edition)