Many organizations embark on major changes without fully understanding the process of evaluating the feasibility of these changes. One approach to guiding this process is to have a consultant to guide decision-making. For many organizations this is too costly. The model I am creating will help those organizations to self-evaluate the likelihood of success through strategic analysis. This model will be specifically geared toward non-profit arts organizations contemplating a change of venue.I chose to examine the Atlanta Opera after completing an internship with them in the development department. During this internship, I found out about the changes going on within the organization. The Atlanta Opera was not only embarking on a change of venue, but was also facing a deficit and planning to raise more money for a capacity building initiative.
I will create this model by evaluating an existing feasibility study which was used by the Atlanta Opera. In order to understand the background behind the feasibility study, I must understand the structure, background and history of the Atlanta Opera, leading up to the problems and questions raised in the study.