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In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University

Parks, Elyse
http://rave.ohiolink.edu/etdc/view?acc_num=akron1279675345

Abstract Details

2010, Master of Arts, University of Akron, Communication.
Crises happen indiscriminately and without warning to organizations of every type. Institutions of higher education are places where students can pursue education to brighten their futures, but even they face potential crises. In the same way that crisis mismanagement can perpetuate the escalation of a crisis, miscommunication at the time of a crisis can cause irreparable damage to an organization's reputation and, ultimately, its future. Research indicates that preparation is essential to swift crisis resolution and prevention of crisis escalation. A crisis public relations plan enables an organization to be prepared to respond to key constituencies in the midst of a crisis by providing in depth guidelines of what to say and to whom. This thesis examines literature on crisis public relations for the purpose of creating a crisis public relations plan for Mount Vernon Nazarene University.
David Ritchey, Dr. (Advisor)
57 p.
crisis public relations; crisis management; crisis; public relations

Recommended Citations

Citations

  • Parks, E. (2010). In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1279675345

    APA Style (7th edition)

  • Parks, Elyse. In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University. 2010. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1279675345.

    MLA Style (8th edition)

  • Parks, Elyse. "In the Event of a Crisis: Crisis Public Relations Plan for Mount Vernon Nazarene University." Master's thesis, University of Akron, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=akron1279675345

    Chicago Manual of Style (17th edition)

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This open access ETD is published by University of Akron and OhioLINK.