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MeyerK.the (final comments 1).pdf (1.28 MB)
ETD Abstract Container
Abstract Header
#DigitalJournalism: Twitter Use of Local Newspapers and Television News Stations
Author Info
Meyer, Kelly Marie
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=akron1428323352
Abstract Details
Year and Degree
2015, Master of Arts, University of Akron, Communication.
Abstract
This study examined how local television news stations and local newspapers in the United States use Twitter. Specifically, this study focused on tweet structure, news content, tweet topic, audience engagement, and promotion activity within small, medium, and large news markets. A content analysis of 4,507 tweets from 60 news organizations revealed that the size of media market, time of day, and tweet structures were main differences in Twitter activity of local television news stations and local newspapers. Overall, this study suggests for local news organizations to continue to tweet frequently and incorporate tweet structures in order to build stronger audience engagement.
Committee
Tang Tang, Dr. (Advisor)
Heather Walter, Dr. (Committee Member)
Val Pipps, Dr. (Committee Member)
Pages
74 p.
Subject Headings
Communication
Keywords
Television News
;
Newspapers
;
Twitter
;
Social Media
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Citations
Meyer, K. M. (2015).
#DigitalJournalism: Twitter Use of Local Newspapers and Television News Stations
[Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1428323352
APA Style (7th edition)
Meyer, Kelly.
#DigitalJournalism: Twitter Use of Local Newspapers and Television News Stations .
2015. University of Akron, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=akron1428323352.
MLA Style (8th edition)
Meyer, Kelly. "#DigitalJournalism: Twitter Use of Local Newspapers and Television News Stations ." Master's thesis, University of Akron, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=akron1428323352
Chicago Manual of Style (17th edition)
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Document number:
akron1428323352
Download Count:
3,660
Copyright Info
© 2015, all rights reserved.
This open access ETD is published by University of Akron and OhioLINK.