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ETD Abstract Container

Abstract Header

Best Marketing Practices for Building a Strong Audience-Base for Rubber City Shakespeare Company

Bizub, Christopher M
http://rave.ohiolink.edu/etdc/view?acc_num=akron1492091807857684

Abstract Details

2017, Master of Arts, University of Akron, Theatre Arts-Arts Administration.
In this study, the best marketing practices for growing a strong audience-base for Rubber City Shakespeare Company in Summit County, Ohio are explored. The Rubber City Shakespeare Company is used as a case study in order to serve as a stand-in for newly formed non-profit organizations. Doing so will allows this study to provide real-world examples of potential marketing issues arts organizations might encounter and how those issues might be resolved. This was accomplished through analyzing demographic data collected by RCSC from their patrons over the course of a six-month period and comparing it to national arts marketing data in order to provide suggestions as how to improve the organization’s marketing techniques. In addition, profiles of the marketing strategies of Great Lakes Theater and the Ohio Shakespeare Festival were created, in order to provide examples as to how comparable arts organizations in the region utilized their marketing strategies in order to build their respective audiences. Finally, RCSC’s current marketing strategies were analyzed and then compared to the both national and regional data in order to provide RCSC with suggestions as to how they may improve their marketing practices and build a stronger audience-base.
Elisa Gargarella, Dr. (Advisor)
138 p.
Arts Management; Marketing; Theater
Arts Marketing, Arts Administration, Theatre, Marketing

Recommended Citations

Citations

  • Bizub, C. M. (2017). Best Marketing Practices for Building a Strong Audience-Base for Rubber City Shakespeare Company [Master's thesis, University of Akron]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=akron1492091807857684

    APA Style (7th edition)

  • Bizub, Christopher. Best Marketing Practices for Building a Strong Audience-Base for Rubber City Shakespeare Company. 2017. University of Akron, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=akron1492091807857684.

    MLA Style (8th edition)

  • Bizub, Christopher. "Best Marketing Practices for Building a Strong Audience-Base for Rubber City Shakespeare Company." Master's thesis, University of Akron, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=akron1492091807857684

    Chicago Manual of Style (17th edition)

akron1492091807857684
565
© 2017, all rights reserved.
This open access ETD is published by University of Akron and OhioLINK.