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Influencing Behavior During Planned Culture Change: A Participatory Action Research Case Study

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2016, Ph.D., Antioch University, Leadership and Change.
The study was conducted in a global, for-profit, advertising firm, which initiated a culture change effort focused culture change. The objective of the effort was to manage the negative impact of implicit bias (IB) in the workplace. This type of bias is known to influence behaviors and judgements (Amodio & Mendoza, 2010). It is hypothesized that if employees shift behavior to better understand and manage these biases in the basic work activities that are typical in any organization—like working on a team, making decisions related hiring, developing and promoting talent, and the numerous creative decisions that are typical of designing advertising campaigns—more inclusive practices will result. The case study utilizes Participatory Action Research to understand how leaders and individuals perceive and act on the need to change behavior in the context of the change effort to develop inclusive behaviors. Additionally, the study examined what influences an organizational member to act or resist acting on awareness created by learning event, in this case an implicit bias workshop. Accordingly, the study focused on the path to behavior change. This dissertation is available in open access at AURA: Antioch University Repository and Archive, http://aura.antioch.edu/, and OhioLINK ETD Center, https://etd.ohiolink.edu
Elizabeth Holloway, PhD (Committee Chair)
Mitch Kusy, PhD (Committee Member)
Ashley Lackovich-Van Gorp, PhD (Committee Member)
Stephen A. Stumpf, PhD (Other)
206 p.

Recommended Citations

Citations

  • Valentine, M. (2016). Influencing Behavior During Planned Culture Change: A Participatory Action Research Case Study [Doctoral dissertation, Antioch University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1477515899946831

    APA Style (7th edition)

  • Valentine, Michael. Influencing Behavior During Planned Culture Change: A Participatory Action Research Case Study. 2016. Antioch University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=antioch1477515899946831.

    MLA Style (8th edition)

  • Valentine, Michael. "Influencing Behavior During Planned Culture Change: A Participatory Action Research Case Study." Doctoral dissertation, Antioch University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1477515899946831

    Chicago Manual of Style (17th edition)