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How Do General Evaluations of Corporations Develop? Test of an Impression Formation Model

Diab, Dalia L.
http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300731570

Abstract Details

2011, Doctor of Philosophy (Ph.D.), Bowling Green State University, Psychology/Industrial-Organizational.
Despite the importance of corporate reputation, little is known about how reputation develops. The main purpose of the current study was to begin to understand the formation of corporate reputation by investigating the antecedents of general evaluations of corporations. Specifically, an impression formation model (Highhouse, Brooks, & Greguras, 2009) was tested with a sample of working professionals, using two companies from two different industry sectors (Microsoft and Disney). This study investigated the fit of the overall model, as well as specific relations among corporate images, corporate impressions, and general evaluations of companies. Results indicated that relations among different corporate images (e.g., social image, market image) and general evaluations of corporations were mediated by impressions of company respectability and impressiveness. Hence, results showed that the impression formation model received support, but that it might be better to include direct paths from images to general evaluations to better predict general evaluations of some corporations. Results also showed that respectability was more strongly related to general evaluations than was impressiveness, suggesting that corporations interested in managing their reputations should focus relatively more on company respectability. Findings also suggested that market image may be the most important driver of impressions of respectability and impressiveness.
Scott Highhouse, PhD (Committee Chair)
Michael Zickar, PhD (Committee Member)
Carolyn Tompsett, PhD (Committee Member)
Daniel Bragg, PhD (Committee Member)
90 p.
Management; Organizational Behavior; Psychology
corporate reputation; general evaluations of corporations; corporate impressions; corporate images

Recommended Citations

Citations

  • Diab, D. L. (2011). How Do General Evaluations of Corporations Develop? Test of an Impression Formation Model [Doctoral dissertation, Bowling Green State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300731570

    APA Style (7th edition)

  • Diab, Dalia. How Do General Evaluations of Corporations Develop? Test of an Impression Formation Model. 2011. Bowling Green State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300731570.

    MLA Style (8th edition)

  • Diab, Dalia. "How Do General Evaluations of Corporations Develop? Test of an Impression Formation Model." Doctoral dissertation, Bowling Green State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1300731570

    Chicago Manual of Style (17th edition)

bgsu1300731570
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© 2011, all rights reserved.
This open access ETD is published by Bowling Green State University and OhioLINK.