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csu1336522674.pdf (1020.63 KB)
ETD Abstract Container
Abstract Header
Understanding the Relationship of Trust and Risk in Online Shopping
Author Info
Stephanie, Kozina
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=csu1336522674
Abstract Details
Year and Degree
2012, Master of Arts in Psychology, Cleveland State University, College of Sciences and Health Professions.
Abstract
This study explores the relationships between online shopping, perceived risk, and trust in an online vendor. Various models have been proposed and studied in previous literature. This study looked at three models: Through, Joint, and Plus to explain how these three constructs relate. An online study with 173 consumers was conducted and focused on perceived risk and consumer trust in the online vendor. Two types of trust, predictability and integrity, were included. A principal components factor analysis led to two four types of risk – privacy, time, social, and lost resource risk -- all four were included in the analysis. Structural Equation Modeling was used to assess all four conceptual models. The results show that the Through Model, in which risk leads to trust and trust impacts shopping, is the best fit from an empirical perspective. An association was found between two types of risk – privacy and time – and predictability. Trust, more specifically predictability was found to positively impact purchase and browsing an online website. Conversely, integrity does not add to predictability in the context of online shopping.
Committee
Brian F. Blake, PhD (Committee Chair)
Michael Horvath, PhD (Committee Member)
Kimberly Neuendorf, PhD (Committee Member)
Pages
95 p.
Subject Headings
Psychology
Keywords
Risk
;
Trust
;
Online Shopping
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Citations
Stephanie, K. (2012).
Understanding the Relationship of Trust and Risk in Online Shopping
[Master's thesis, Cleveland State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=csu1336522674
APA Style (7th edition)
Stephanie, Kozina.
Understanding the Relationship of Trust and Risk in Online Shopping.
2012. Cleveland State University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=csu1336522674.
MLA Style (8th edition)
Stephanie, Kozina. "Understanding the Relationship of Trust and Risk in Online Shopping." Master's thesis, Cleveland State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=csu1336522674
Chicago Manual of Style (17th edition)
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Document number:
csu1336522674
Download Count:
763
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by Cleveland State University and OhioLINK.