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CollingwoodThesis 11.8.17.pdf (11.17 MB)

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Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation

Collingwood, Megan M
http://orcid.org/0000-0002-9814-0911
http://rave.ohiolink.edu/etdc/view?acc_num=csu1510184914849583

Abstract Details

2017, Master of Arts in Psychology, Cleveland State University, College of Sciences and Health Professions.
A new scale, the Generalized Shopping Innovativeness (GSI) scale by Blake and Neuendorf (in Hodges, 2009) was tested for its reliability and validity among two culturally different samples: the United States and China. College students in both countries were administered a survey (either online or on paper – depending on the sample) that contained the GSI as well as other measures, including scales of social desirability bias, frequency of usage and familiarity of different online shopping vehicles, to name a few. Results of different analyses support that the GSI scale is reliable among both samples. The scale’s validity is promising among both samples but should be further tested by researchers in the future.
Brian F. Blake, Ph.D. (Advisor)
Kimberly Neuendorf, Ph.D. (Committee Member)
Michael Horvath, Ph.D. (Committee Member)
416 p.
Psychology
Innovativeness; Consumer Innovativeness; Validation; Scale Validation; Generalized Shopping Innovativeness; GSI; US; China; Cross-Cultural; Consumer Psychology

Recommended Citations

Citations

  • Collingwood, M. M. (2017). Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation [Master's thesis, Cleveland State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=csu1510184914849583

    APA Style (7th edition)

  • Collingwood, Megan. Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation. 2017. Cleveland State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=csu1510184914849583.

    MLA Style (8th edition)

  • Collingwood, Megan. "Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation." Master's thesis, Cleveland State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=csu1510184914849583

    Chicago Manual of Style (17th edition)

csu1510184914849583
308
© 2017, all rights reserved.
This open access ETD is published by Cleveland State University and OhioLINK.