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Complementarity In Health Information Media Usage By College Students: An Application of Media Complementarity Theory In The Context of Health Information

Fries, Patrick Thomas
http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271448411

Abstract Details

2010, Master of Arts (M.A.), University of Dayton, Communication.
With roughly 80% of Americans using the Internet, research into the Internet’s impact on other media outlets is of growing importance. The present study employs Media Complementarity Theory to explain media consumption behavior and also attempts to expound upon the theory. The present research aims to test Media Complementarity Theory with a college student sample, and attempts to isolate mechanisms key to understanding consumers’ complementary use of media. A sample of 185 undergraduates was solicited to answer surveys that would assess their use of different media channels. The study utilized a newly developed survey instrument. Additionally, the Internet was divided into discrete channels. Results supported Media Complementarity Theory.
James Robinson, PhD (Advisor)
Teresa Thompson, PhD (Committee Member)
Yan Tian, PhD (Committee Member)
Ronda Scantlin, PhD (Committee Member)
74 p.
Communication; Health; Mass Media
Health Information; Internet Use; Information Seeking; Media Complementarity Theory; College Students; Media

Recommended Citations

Citations

  • Fries, P. T. (2010). Complementarity In Health Information Media Usage By College Students: An Application of Media Complementarity Theory In The Context of Health Information [Master's thesis, University of Dayton]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271448411

    APA Style (7th edition)

  • Fries, Patrick. Complementarity In Health Information Media Usage By College Students: An Application of Media Complementarity Theory In The Context of Health Information. 2010. University of Dayton, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271448411.

    MLA Style (8th edition)

  • Fries, Patrick. "Complementarity In Health Information Media Usage By College Students: An Application of Media Complementarity Theory In The Context of Health Information." Master's thesis, University of Dayton, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1271448411

    Chicago Manual of Style (17th edition)

dayton1271448411
890
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This open access ETD is published by University of Dayton and OhioLINK.