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What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet

Ramaccia, Julie Brady
http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504

Abstract Details

2011, Master of Arts (M.A.), University of Dayton, Communication.
This study examines 161 participants’ behavior change in regard to purchasing organic and/or local foods after message exposure. Although much health research and environmental research exist, no research has combined these fields and applied them to behavior change. Participants were exposed to a health message, an environmental message, or a combined health and environmental message. Using the theory of planned behavior as the theoretical foundation, participants’ attitudes, subjective norms, perceived behavioral control and behavioral intention were also used as prediction measures for behavior change. Participant cognitions were also coded through a thought-listing measure. The results of this study reveal that participant attitudes, subjective norm and perceived behavioral control all predicted behavioral intention; however, these individual variables did not predict actual behavior. Participant cognitions were found to be reflective of the message type that was read. Additionally, while both political preference and age individually and in interaction with message type influenced behavior, sex individually and in interaction with message type did not.
Teresa L. Thompson, PhD (Advisor)
James D. Robinson, PhD (Committee Member)
Jon A. Hess, PhD (Committee Member)
160 p.
Agriculture; Behavioral Sciences; Communication; Conservation; Environmental Health; Health; Health Education; Public Health; Public Health Education; Sustainability
health messages; environmental message; communication; theory of planned behavior; health behavior; sustainability; agriculture

Recommended Citations

Citations

  • Ramaccia, J. B. (2011). What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet [Master's thesis, University of Dayton]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504

    APA Style (7th edition)

  • Ramaccia, Julie. What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet. 2011. University of Dayton, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504.

    MLA Style (8th edition)

  • Ramaccia, Julie. "What am I Eating? The Use of Health and Environmental Messages in Predicting a Sustainable Diet." Master's thesis, University of Dayton, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1304384504

    Chicago Manual of Style (17th edition)

dayton1304384504
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© 2011, all rights reserved.
This open access ETD is published by University of Dayton and OhioLINK.