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dayton1353339137.pdf (557.2 KB)
ETD Abstract Container
Abstract Header
The Rhetoric of Organic Food Packaging
Author Info
Baker, Eve A.
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=dayton1353339137
Abstract Details
Year and Degree
2012, Master of Arts (M.A.), University of Dayton, English.
Abstract
Organic food products are grown or created without the use of chemicals, and their producers engage in sustainable resource management. To recoup the increased cost of alternate production methods, organic food products are significantly more expensive than conventional items. Through a generic analysis of 26 organic and conventional products, I demonstrate that organic food producers employ unique marketing strategies that constitute a genre of food product packaging. Organic food producers use an array of visual and verbal rhetorical strategies to make ethical, logical, and pathetic appeals to persuade the consumer to purchase their products, and through a critical rhetorical analysis of two representative organic products, I explicate how these strategies work. Such rhetorical moves may be responsible for the so-called “health halos” that result from organic labeling and consumer misconceptions about what the term organic truly means.
Committee
Margaret M. Strain, PhD (Committee Chair)
Pages
56 p.
Subject Headings
Agriculture
;
Communication
;
Food Science
;
Health
;
Marketing
;
Rhetoric
Keywords
organic food
;
product packaging
;
generic analysis
;
rhetorical analysis
;
health halos
Recommended Citations
Refworks
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Citations
Baker, E. A. (2012).
The Rhetoric of Organic Food Packaging
[Master's thesis, University of Dayton]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1353339137
APA Style (7th edition)
Baker, Eve.
The Rhetoric of Organic Food Packaging.
2012. University of Dayton, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=dayton1353339137.
MLA Style (8th edition)
Baker, Eve. "The Rhetoric of Organic Food Packaging." Master's thesis, University of Dayton, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1353339137
Chicago Manual of Style (17th edition)
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Document number:
dayton1353339137
Download Count:
3,812
Copyright Info
© 2012, all rights reserved.
This open access ETD is published by University of Dayton and OhioLINK.