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TOWARDS AN UNDERSTANDING OF THE ROLE OF INFORMATION ARCHITECTURE ON THE PERFORMANCE OF FIRST-SCORE REVERSE MULTI-ATTRIBUTE AUCTIONS

Gwebu, Kholekile L

Abstract Details

2006, PHD, Kent State University, College of Business and Entrepreneurship, Ambassador Crawford / Department of Management and Information Systems.
This dissertation explores the effect of information disclosure interventions on the performance of Reverse Multi-attribute Auctions. A conceptual model that integrates information asymmetry theory, signaling theory and decision process theory is developed. Computer-based experiments are then employed to compare the performance of multi-attribute auctions that make use of different information disclosure policies. Results indicate that having preference and public information leads to better performing auctions than having private or no information. Public information appears to trigger more aggressive bidding than all other information types assessed. Finally, preference, public and private information all play an important role in building bidder confidence.
Murali Shanker (Advisor)
172 p.

Recommended Citations

Citations

  • Gwebu, K. L. (2006). TOWARDS AN UNDERSTANDING OF THE ROLE OF INFORMATION ARCHITECTURE ON THE PERFORMANCE OF FIRST-SCORE REVERSE MULTI-ATTRIBUTE AUCTIONS [Doctoral dissertation, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1148999465

    APA Style (7th edition)

  • Gwebu, Kholekile. TOWARDS AN UNDERSTANDING OF THE ROLE OF INFORMATION ARCHITECTURE ON THE PERFORMANCE OF FIRST-SCORE REVERSE MULTI-ATTRIBUTE AUCTIONS. 2006. Kent State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1148999465.

    MLA Style (8th edition)

  • Gwebu, Kholekile. "TOWARDS AN UNDERSTANDING OF THE ROLE OF INFORMATION ARCHITECTURE ON THE PERFORMANCE OF FIRST-SCORE REVERSE MULTI-ATTRIBUTE AUCTIONS." Doctoral dissertation, Kent State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=kent1148999465

    Chicago Manual of Style (17th edition)