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UNDERSTANDING NIGERIAN IMMIGRANTS ATTITUDE TOWARDS ENGAGING IN TOURISM IN NIGERIA

Akinyoade, Akinbola I
http://rave.ohiolink.edu/etdc/view?acc_num=kent1365714631

Abstract Details

2013, MS, Kent State University, College of Education, Health and Human Services / School of Foundations, Leadership and Administration.
AKINYOADE, AKINBOLA I., M.S., May 2013 FOUNDATIONS, LEADERSHIP, AND ADMINISTRATION UNDERSTANDING NIGERIAN IMMIGRANTS ATTITUDE TOWARDS ENGAGING IN TOURISM IN NIGERIA (55 pp.) Director Thesis Committee: Andrew Lepp, Ph.D. Destination image is important to tourism because it is the selling point of tourism destinations. Africa’s image is generally characterized by a variety of risk factor including disease and political instability. The purpose of this study is to explore Nigeria’s destination image among Nigerian expatriates as well as the motivations and constraints which may influence interest in visiting the country. Because studies indicate there are about 15 million Nigerians residing outside Nigeria, they may comprise a substantial niche market. This study utilized a snowball sampling method and a questionnaire was developed from previously published destination image research (Lepp, Ginson & Lane, 2011). Results indicated that the Nigerians in this sample hold the same image of Nigeria as previous researchers have found out for Africa in general. That is to say, the image of Nigeria included elements of risk including corruption, instability and danger. Nevertheless, the sample was eager to travel to Nigeria suggesting this is a niche market worth understanding better. Motivations for travel to Nigeria were primarily visiting family and friends, education, culture and affordability. Because interest to traveling to Nigeria was high, few constraints were identified beyond perceived risk. Interestingly, there was very little variation in perceptions of risk or travel motivations among this sample. This suggests this may be a relatively homogenous market. Overall, this research suggests there is a potential for the Nigerian tourism industry to improve the industry using the identified niche market.
Andrew LEPP (Committee Chair)
Philip WANG (Committee Member)
Aryn KARPINSKI (Committee Member)
55 p.
African Studies
Destination Image; Africa and perception of risks.

Recommended Citations

Citations

  • Akinyoade, A. I. (2013). UNDERSTANDING NIGERIAN IMMIGRANTS ATTITUDE TOWARDS ENGAGING IN TOURISM IN NIGERIA [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1365714631

    APA Style (7th edition)

  • Akinyoade, Akinbola. UNDERSTANDING NIGERIAN IMMIGRANTS ATTITUDE TOWARDS ENGAGING IN TOURISM IN NIGERIA. 2013. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1365714631.

    MLA Style (8th edition)

  • Akinyoade, Akinbola. "UNDERSTANDING NIGERIAN IMMIGRANTS ATTITUDE TOWARDS ENGAGING IN TOURISM IN NIGERIA." Master's thesis, Kent State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1365714631

    Chicago Manual of Style (17th edition)

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This open access ETD is published by Kent State University and OhioLINK.