Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


McCorkle Final Thesis .pdf (402.12 KB)

ETD Abstract Container

Abstract Header

Hitting It Out of the Ballpark and Into the Community: A Case Study Analysis of the Akron Aeros Community Relations Programs

McCorkle , Phylicia A.
http://rave.ohiolink.edu/etdc/view?acc_num=kent1374678812

Abstract Details

2013, MA, Kent State University, College of Communication and Information / School of Media and Journalism.
The role of sports within our society is met with both positive and negative opinions. Much attention is paid to the National Basketball Association (NBA), the National Football League (NFL), Major League Baseball (MLB), and the National Hockey League (NHL). However, lower level leagues such as Minor League Baseball (MiLB) are not only successful, but actively contributing to their community. As a qualitative case study analysis, the goal of this paper is to understand the role of one MiLB team, the Akron Aeros, community relations efforts as a way to build social capital throughout the surrounding community. In addition, dialogic theory is utilized to examine not only the types of communication channels, but also the created messages used to communicate the goals of the organization to the surrounding community. From the history of MiLB and the Akron Aeros, to the various opportunities available for community involvement and collaboration, this paper provides an in-depth look at the work of one minor league team striving to build a relationship with their community for the future.
Danielle Coombs, PhD (Advisor)
Mark Lyberger, PhD (Committee Member)
Tim Roberts (Committee Member)
85 p.
Communication
Akron Aeros; community relations; dialogic theory; social capital; public relations; minor league baseball;

Recommended Citations

Citations

  • McCorkle , P. A. (2013). Hitting It Out of the Ballpark and Into the Community: A Case Study Analysis of the Akron Aeros Community Relations Programs [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1374678812

    APA Style (7th edition)

  • McCorkle , Phylicia . Hitting It Out of the Ballpark and Into the Community: A Case Study Analysis of the Akron Aeros Community Relations Programs . 2013. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1374678812.

    MLA Style (8th edition)

  • McCorkle , Phylicia . "Hitting It Out of the Ballpark and Into the Community: A Case Study Analysis of the Akron Aeros Community Relations Programs ." Master's thesis, Kent State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1374678812

    Chicago Manual of Style (17th edition)

kent1374678812
1,107
© 2013, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.