Skip to Main Content
 

Global Search Box

 
 
 

ETD Abstract Container

Abstract Header

THE CREATION, MARKETING, AND PRESERVATION OF A CULTURAL LANDSCAPE: A CASE STUDY OF PHILMONT BOY SCOUT RANCH AND THE BOY SCOUTS OF AMERICA

Nasuta, Anthony Thomas, III
http://rave.ohiolink.edu/etdc/view?acc_num=kent1470063910

Abstract Details

2016, PHD, Kent State University, College of Arts and Sciences / Department of Geography.
This dissertation investigates how large organization inscribe their institutional message on the physical landscape creating a unique place. In northern New Mexico is a 137,000 acre ranch that was donated to the Boy Scouts of America between 1938 and 1942 by Mr. and Mrs. Waite Phillips, an Oklahoma oilman. This land was to be used to forge leaders in a wilderness setting. Philmont Boy Scout Ranch is primarily a backpacking destination with high adventure, and team building activities. By using archival research, corporate interview techniques, and participant observations I was able to find out what activities occur at Philmont and why these activities are important to a distinct sense of place. Philmont must get information about the location out to the end consumer, the Scouts, and the market the place through word of mouth marketing and the use of the Boy Scouts of America’s publications Boys’ Life and Scouting. I was able to identify how Philmont markets the place to the end consumers. A sense of place is fluid and changes over time. The managers of Philmont must walk a tight rope maintaining a sense of history while staying current to the lives of their consumers. I identified an undercurrent of preservation that pervades activities that occur at the ranch. Through the creation, marketing and preservation Philmont Boy Scout Ranch and the Boy Scouts of America have created and maintained a unique place.
James Tyner, Ph.D (Advisor)
250 p.
Geography
Recreation Geography; Landscape; Social Landscape; Marketing Geography; Cultural Landscape

Recommended Citations

Citations

  • Nasuta, III, A. T. (2016). THE CREATION, MARKETING, AND PRESERVATION OF A CULTURAL LANDSCAPE: A CASE STUDY OF PHILMONT BOY SCOUT RANCH AND THE BOY SCOUTS OF AMERICA [Doctoral dissertation, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1470063910

    APA Style (7th edition)

  • Nasuta, III, Anthony. THE CREATION, MARKETING, AND PRESERVATION OF A CULTURAL LANDSCAPE: A CASE STUDY OF PHILMONT BOY SCOUT RANCH AND THE BOY SCOUTS OF AMERICA . 2016. Kent State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1470063910.

    MLA Style (8th edition)

  • Nasuta, III, Anthony. "THE CREATION, MARKETING, AND PRESERVATION OF A CULTURAL LANDSCAPE: A CASE STUDY OF PHILMONT BOY SCOUT RANCH AND THE BOY SCOUTS OF AMERICA ." Doctoral dissertation, Kent State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1470063910

    Chicago Manual of Style (17th edition)

kent1470063910
1,269
© 2016, some rights reserved.Creative Commons License THE CREATION, MARKETING, AND PRESERVATION OF A CULTURAL LANDSCAPE: A CASE STUDY OF PHILMONT BOY SCOUT RANCH AND THE BOY SCOUTS OF AMERICA by Anthony Thomas Nasuta III is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by Kent State University and OhioLINK.