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Translation-mediated Organization Discourse in Cyberspace: A Contrastive Convention Analysis of Selected Localized and Non-localized English-language Organization Websites

Liu, Bin, Liu
http://rave.ohiolink.edu/etdc/view?acc_num=kent1529509810823637

Abstract Details

2018, PHD, Kent State University, College of Arts and Sciences / Department of Modern and Classical Language Studies.
To enrich the understanding of localization from a product-oriented perspective, the dissertation conducts a convention analysis comparing the English-language websites of Chinese and American organizations from selected industry sectors. The comparison features a multi-dimensional textual-linguistic analysis and a dual-variate statistical analysis. The corpus-driven convention analysis of comparable English websites is crucial in informing the decision-making process of localization practitioners given that the foundation of web usability consists of taking into consideration any established convention. Furthermore, this study has noteworthy implications for translation pedagogy, since translation students or trainees need specific training in genre and text conventions (Limon, 2008), and one case in point is a relatively recent translation modality—website localization. This comparison hopes to shed an empirical light on Pym’s argument that Chinese website texts localized into English often maintain their own genre conventions to some extent (2011), thus finding practical support for the view that the web-based Chinese culture is enriching the global English cyberculture with its own style of electronic interaction.
Keiran Dunne (Advisor)
163 p.
Language
website localization; global English; convention analysis; organization website; language service provider; university; government; industry comparison; tourism destination

Recommended Citations

Citations

  • Liu, Liu, B. (2018). Translation-mediated Organization Discourse in Cyberspace: A Contrastive Convention Analysis of Selected Localized and Non-localized English-language Organization Websites [Doctoral dissertation, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1529509810823637

    APA Style (7th edition)

  • Liu, Liu, Bin. Translation-mediated Organization Discourse in Cyberspace: A Contrastive Convention Analysis of Selected Localized and Non-localized English-language Organization Websites. 2018. Kent State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1529509810823637.

    MLA Style (8th edition)

  • Liu, Liu, Bin. "Translation-mediated Organization Discourse in Cyberspace: A Contrastive Convention Analysis of Selected Localized and Non-localized English-language Organization Websites." Doctoral dissertation, Kent State University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1529509810823637

    Chicago Manual of Style (17th edition)

kent1529509810823637
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© 2018, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.