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Exploring Generation Z consumers' motivations and behavioral intention regarding pre-loved luxury goods: Impact of personal values, social embarrassment, and proximity of clothing to self

Darvish, Donya
http://rave.ohiolink.edu/etdc/view?acc_num=kent1714054787679954

Abstract Details

2024, MFIS, Kent State University, College of the Arts / School of Fashion.
From the fashion industry’s clothing overproduction and subsequent negative impacts on the environment to the rise of Generation Z’s interest in luxury goods, pre-loved luxury has emerged as a more approachable and growingly popular option for sustainable luxury purchases (Islam & Singh, 2020; Maiti, 2023). This study delves into the motivations that drive Generation Z consumers to engage with pre-loved luxury and the possible effects that pre-loved luxury has on individuals who have previously consumed these products. Through a quantitative approach, a self-administered online survey was sent to college-aged Generation Z participants and received 225 usable responses. The survey is comprised of nine sections which explore personal values, proximity of clothing to self, social embarrassment, along with attitude and behaviors toward pre-loved luxury. Principle factor analysis, reliability testing, and independent sample t- test were conducted to examine the differences and similarities of the research constructs between Generation Z consumers who have purchased pre-loved luxury and those who have not. The results showed that three hypotheses were supported: higher level of self-transcendence values among pre-loved luxury consumers, attitude towards pre-loved and behavioral intention towards pre-loved. The results have implications that will benefit the pre-loved luxury industry, Generation Z individuals, and academia.
Jihyun Kim-Vick (Advisor)
Lauren Copeland (Committee Member)
Kim Hahn (Committee Member)
70 p.
Behavioral Sciences
Generation Z; pre-loved luxury; personal values; social embarrassment; proximity of clothing to self; luxury; clothing; attitude; behavioral intention; gen z

Recommended Citations

Citations

  • Darvish, D. (2024). Exploring Generation Z consumers' motivations and behavioral intention regarding pre-loved luxury goods: Impact of personal values, social embarrassment, and proximity of clothing to self [Master's thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=kent1714054787679954

    APA Style (7th edition)

  • Darvish, Donya. Exploring Generation Z consumers' motivations and behavioral intention regarding pre-loved luxury goods: Impact of personal values, social embarrassment, and proximity of clothing to self. 2024. Kent State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=kent1714054787679954.

    MLA Style (8th edition)

  • Darvish, Donya. "Exploring Generation Z consumers' motivations and behavioral intention regarding pre-loved luxury goods: Impact of personal values, social embarrassment, and proximity of clothing to self." Master's thesis, Kent State University, 2024. http://rave.ohiolink.edu/etdc/view?acc_num=kent1714054787679954

    Chicago Manual of Style (17th edition)

kent1714054787679954
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© 2024, all rights reserved.
This open access ETD is published by Kent State University and OhioLINK.
Release 3.2.12