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The Care for the Colonies Campaign: Raising Awareness about Colony Collapse Disorder in Honey Bees

Urfer, Hannah
http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430746848

Abstract Details

2015, BA, Kent State University, College of Communication and Information / School of Communication Studies.
Colony Collapse Disorder (CCD) was a condition first noticed in 2006 when higher than normal losses of managed honey bee colonies were reported from all over the United States and other locations across the world. Due to the unusual symptoms and lack of known cause, scientists and beekeepers began studying CCD to determine potential causes. Consensus is that CCD is the result of multiple factors working together to weaken honey bee colonies. Although CCD has not been the cause of honey bee losses in the last few years, honey bees are still dying at rates that cannot meet the demand for honey bee pollination. The goal of the Care for the Colonies Campaign was to raise awareness about CCD and the factors affecting honey bees and to empower the audience to make decisions that promote honey bee health. The audience was reached through presentations, print materials, a campaign website, social media, and a podcast episode. The thesis includes a project description, background research on CCD and the impacts, an experiential journal detailing campaign activities, and appendices of all campaign materials.
Mitchell McKenney (Advisor)
Leslie Heaphy, Dr. (Committee Member)
Erin Hollenbaugh, Dr. (Committee Member)
Beth Butler (Committee Member)
165 p.
Communication
Colony Collapse Disorder; CCD; honey bees; pollination

Recommended Citations

Citations

  • Urfer, H. (2015). The Care for the Colonies Campaign: Raising Awareness about Colony Collapse Disorder in Honey Bees [Undergraduate thesis, Kent State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430746848

    APA Style (7th edition)

  • Urfer, Hannah. The Care for the Colonies Campaign: Raising Awareness about Colony Collapse Disorder in Honey Bees. 2015. Kent State University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430746848.

    MLA Style (8th edition)

  • Urfer, Hannah. "The Care for the Colonies Campaign: Raising Awareness about Colony Collapse Disorder in Honey Bees." Undergraduate thesis, Kent State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1430746848

    Chicago Manual of Style (17th edition)

ksuhonors1430746848
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© 2015, all rights reserved.
This open access ETD is published by Kent State University Honors College and OhioLINK.